The Maverick Marketer Has Spoken… March 22, 2007
Posted by optinlistbuilder in Marketing Recommendations.add a comment
When you sent out your last email message…did you get your readers full attention?
Maybe you did.. maybe you didn’t.
How would you know for sure?
The easiest way for you to know is by making sure you test and track everything you do.
Your autoresponder should be able to tell you the open rates, subscribe rates, and even your sales you’ve made from your email messages.
When I send out a message I can easily tell if I was able to get my readers attention.
How?
Because I’m a stat fanatic. I’m always checking the results from my campaign to see where and what I can improve on.
Oh, and by the way…don’t even bother trying to build a business online if you can’t stand rejection.
I’ve created campaigns that flat out bombed from a sales standpoint, but still held a clue as to what would still work once I made a few adjustments.
Pop Quiz.
Do you think the Yanik Silver’s and Jimmy D. Brown’s of the marketing world had every campaign become a rip roaring success?
I think not.
But what seperates the newbie from the guru is his relentless pursuit of success.
The word failure doesn’t seem to exist in their minds.
The guru experiences setbacks of course..but laugh’s in the face of failure.
And so should you. Or dare I say that you will after you’ve continued to read this blog 
(go here and check out this autoresponder. Don’t sign up, just compare it with the one you are currently using and see how it stacks up. )
Now for a recommendation.
Here is a site that you should bookmark immediately after reading this post.
http://engagementprinciples.com/
Why?
Because you will learn the effective rules for engaging your customer.
But wait, you’re already an expert on that right?
Don’t be silly…a maverick marketer knows that there is always something new to learn. A maverick marketer is never satisfied. Visit the site, pick up a few new tricks and put them to use.
That’s all for now.
Keir Smith
