The Maverick Marketer

I’ve got a marketing blog…so I guess I better put something on it.

How about this.

Your marketing strategy wont work.

And how do I know?

Because you’re emotionally involved.

You bitch and moan when someone has something bad to say about you.

Who cares.

Get over it.

But you say that peoples opininons of you really matter…

That’s funny…

Ever notice how the people who have the biggest crowd of losers complaining about how mean they are also are some of the wealthiest.

I bet you didn’t though…

Because there’s another nascar race coming in five minutes and don’t want to mis that now do you?

You don’t make big money by playing mr. nice guy.

The biggest collection of nice guys can usually be found at or near the bottom in any category.

Listen up…

You think you’re owed a living because you’re nice?

Humbug…

See you at the bottom.

Nowhere does it say that nice people are supposed to make big money.

In fact…while you were eating your bowl of fruit loops…

I was making money by not being nice.

I was studying human nature.

And you know what.

Nowhere does it say that in our dna that the quality of your life will be determined by how nice you are.

Notice I said DNA…for all of you bible freaks out there.

Our DNA…holds the secrets to keeping us alive.

And living a comfortable life by playing the role of mr nice guy is not wired in there.

What is wired in your DNA…is survival instincts.

Ever heard of survival of the fittest?

It’s hard wired inside of you.

But instead of using it to build a empire you hide it.

Because society says play nice and you will win all while figuring out how to fleece you of your savings.

Say the name Donald Trump and watch all the nasty expressions that pop up on peoples faces.

Here is a guy that doesn’t hold back.

Hell, the tag line for his show is…”You’re Fired”

So if the world is supposed to play nice and cater to you if you follow along…

Then explain how the Donald Trumps, the Rush Limbaugh’s and the O’Reilly’s of the world continue to make money hand over foot.

They can have a few fuck ups..and they will make even more money.

But you…while playing nice…get hammered for your slightest slip up.

You don’t have to take my word for it..try it yourself.

Become an asshole and watch how many people start to cater to you.

I know this for a fact because I was that nice guy.

And the freaking world passed me by.

I held my tongue to play the role.

But that wasn’t me.

I’d be fuming inside….but don’t want to step on any toes.

Until I found that quite a few fortunes are made by people who can unleash that other side of them on the public.

Does that mean I’m an asshole 24 – 7 ?

Nah…

I can spare the occasional squirrel who wonders in front of my  truck.

But I wouldn’t bet on that.

Anyhow…

Losers lesson:

People… although they won’t admit it – are drawn to people who speak out and say the things that they would like to but can’t because of peer pressure.

Oh yeah..peer pressure doesn’t end in high school.

And if you operate your marketing strategies using your emotions then it’s losers row for you.

I’m glad I figured out that nice guys don’t have big houses, or fancy cars before it was too late.

The only question is….

What about you?

That’s all for now.

Keir Smith