The Maverick Marketer

I guess the nice guy theme wasn’t just on my mind.

Here’s a snippet of an email that I received on 5-16 from a guy who claims to be an authority on dating.

I don’t really know if he is or not.

And frankly I don’t give a whoot.

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What I do know is that he uses some interesting marketing tactics.

Give it a looksy.

———————–

Hey guys,Many guys are under the impression that if they want to get married

or have a long term relationship, they must suddenly become a "nice

guy."

It depends, of course, what you mean by "nice guy," but that is

usually the way to sure disaster, both in marriage, or out of

marriage.  Read the email below to discover what it is women really

want in a man.

Jack, answer me this...do you want to get married? or are you out

there for yourself?

I have met some fine ladies with your advice, but also think I have

lost some good ones, because they are not about the moment, but

about the future, and some women, yes even attractive ones, look

for certain qualities in a man that have to do with niceness. ( and

my naughty boy side, has left me hanging in those situations)....I

mean I truly believe some women, just want a "nice guy", a geek

even! to settle with.  What are your opinions on this?  And don't

give me crap, lol, all in good fun, but coming from a once married

perspective, I know that certain women feel that "biological

clock".

HAVE A GREAT DAY!

James F.

JA:  Thanks for the email, James.  I've never been of the belief

that someone who is not married and has no desire to be is out

there for themselves.  They simply recognize when a situation is

not appropriate for them.  Some people are good candidates for

marriage, some not.  The trouble starts when those who are not are

forced into a marriage because they give into the pressure of

society--there is a reason why the divorce rate is sky high.

That being said, while I am not interested in marriage at this very

second of my life, I may certainly be interested in the future when

I've achieved some personal milestones.  I think marriage is a fine

thing, but I think it is something that must be entered into very

carefully, and with great forethought. Few people do this.

I have dated many women who are interested in getting married, and

I was always quite clear to them that while I was not the "one" for

them, I'd always be in their life as a true friend.  The irony is,

I've been in these women's lives longer than their husbands, some

women with multiple husbands.  If you are honest and upfront with

women about your intentions, they will respect you (most guys are

not).

Let's talk about the "nice guy."  It's actually a vague term, one

that leads to a lot of confusion.  When women refer to a man as a

"nice guy," the implication is he's a pushover, someone who won't

stand up to, or for them.  Women want nothing to do with such a man.

What they do want is a man with a strong sense of personal

authority, a well developed fun, playful naughty boy side, a man

who is kind and genuine, and provides them with feeling of

protection and security.  She needs to know you always have her

best interests at heart.  All of these characteristics in total are

important to a woman, and if you've been left hanging, it's

probably because you were a little deficient in one or more of

them.  Keep in mind women do NOT want just a "naughty boy," they

want a man with a naughty boy side.  The distinction is subtle, but

crucial.

On with the fun... -------------------------

 

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I’ve got a marketing blog…so I guess I better put something on it.

How about this.

Your marketing strategy wont work.

And how do I know?

Because you’re emotionally involved.

You bitch and moan when someone has something bad to say about you.

Who cares.

Get over it.

But you say that peoples opininons of you really matter…

That’s funny…

Ever notice how the people who have the biggest crowd of losers complaining about how mean they are also are some of the wealthiest.

I bet you didn’t though…

Because there’s another nascar race coming in five minutes and don’t want to mis that now do you?

You don’t make big money by playing mr. nice guy.

The biggest collection of nice guys can usually be found at or near the bottom in any category.

Listen up…

You think you’re owed a living because you’re nice?

Humbug…

See you at the bottom.

Nowhere does it say that nice people are supposed to make big money.

In fact…while you were eating your bowl of fruit loops…

I was making money by not being nice.

I was studying human nature.

And you know what.

Nowhere does it say that in our dna that the quality of your life will be determined by how nice you are.

Notice I said DNA…for all of you bible freaks out there.

Our DNA…holds the secrets to keeping us alive.

And living a comfortable life by playing the role of mr nice guy is not wired in there.

What is wired in your DNA…is survival instincts.

Ever heard of survival of the fittest?

It’s hard wired inside of you.

But instead of using it to build a empire you hide it.

Because society says play nice and you will win all while figuring out how to fleece you of your savings.

Say the name Donald Trump and watch all the nasty expressions that pop up on peoples faces.

Here is a guy that doesn’t hold back.

Hell, the tag line for his show is…”You’re Fired”

So if the world is supposed to play nice and cater to you if you follow along…

Then explain how the Donald Trumps, the Rush Limbaugh’s and the O’Reilly’s of the world continue to make money hand over foot.

They can have a few fuck ups..and they will make even more money.

But you…while playing nice…get hammered for your slightest slip up.

You don’t have to take my word for it..try it yourself.

Become an asshole and watch how many people start to cater to you.

I know this for a fact because I was that nice guy.

And the freaking world passed me by.

I held my tongue to play the role.

But that wasn’t me.

I’d be fuming inside….but don’t want to step on any toes.

Until I found that quite a few fortunes are made by people who can unleash that other side of them on the public.

Does that mean I’m an asshole 24 – 7 ?

Nah…

I can spare the occasional squirrel who wonders in front of my  truck.

But I wouldn’t bet on that.

Anyhow…

Losers lesson:

People… although they won’t admit it – are drawn to people who speak out and say the things that they would like to but can’t because of peer pressure.

Oh yeah..peer pressure doesn’t end in high school.

And if you operate your marketing strategies using your emotions then it’s losers row for you.

I’m glad I figured out that nice guys don’t have big houses, or fancy cars before it was too late.

The only question is….

What about you?

That’s all for now.

Keir Smith