Your Brand Sucks…But wait…There’s More… April 21, 2007
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Hey, want to hear something really funny…
The other day I was checking out some auto racing on the speed channel when this commercial came on for Hyundai.
It’s as if these dumbo’s don’t have a clue about marketing or advertising.
They try to get you to believe that buying a Hyundai can be just as fun as say buying a BMW, Landrover Or Lexus.
Ha, Ha, Ha….
They just don’t get it.
Hyundai has a perception problem…
Hyundai isn’t known for building cars that can compete with the luxury brands.
Mention the word Hyundai and people will think back to those little four door pieces of shit they use to pass off as cars.
Has the quality improved since the 80’s?
Yes..
But that doesn’t matter…because the position they cemented in peoples head was low quality.
Fast forward to 2007 and now they want you to believe that they have improved so much that they can take on the people who have been building quality cars since day one.
That’s real funny…
The prescription for Hyundai is simple.
Here’s what a maverick marketer would do.
Create a quality car and ditch the name Hyundai. It has bad memories attached to it.
Remember this…marketing is about perceptions…not reality…
Hyundai needs a new brand that’s off by itself with no mentioning of the parent company.
Then they can build a position in the minds of their intended customers.
That’s all for now.
Keir
