Hypnotic Mind Control…. March 25, 2007
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How much do you know about how the human mind works?
Very little you say.
Well, grab a pen and paper and get ready to learn a new mind control technique today.
Ready!
Let’s roll.
Master marketers know a little something about how your brain works and they use that knowledge as a tool to control what you do.
Don’t think so?
Answer me this.
When was the last time you heard someone talk about about something you were really interested in only to suddenly switch directions before they revealed the information to you?
Bingo.
They gotcha.
You see this all the time on the news.
You see it in magazines when they give you the blurb on the cover to hook you… and then make you search for the content page so that you will know where to go to read the article. Also notice how that article you are looking for always seems to be toward the rear of the magazine.
That’s on purpose.
Why not run you through a couple of more ads while they have your attention.
God bless’em
They know how your brain works and use that information to their full advantage.
And so should you.
This next part is important so pay close attention.
Master marketers know that we’re naturally curious.
That we have an inborn desire to know wired into our brains.
It’s instinctive, part of our survival program.
They also know that we can’t stand having incomplete thoughts.
Espn will show you scattered pictures of the top nascar drivers with a headline like…”Find out which nascar driver had a firey crash and had to be rushed to the emergency room”
If your a fan of nascar then you will stick around to see.
Why?
Because they have just triggered your natural curiousity…but only just a little.
Yet when they return from the break, that’s not the next story.
That would be to easy…and they would loose your rating point.
They’ll then hit you with some news from the nba game that went down to the wire.
How come?
Because they know that as long as you have that incomplete thought you will stick around so that you can find closure.
How nice of them to play with your mind like that…
Learn this…
If you give a person information about something that they have emotionally invested in..then you can get them to do what you want if you show them a small piece of the pie you have to offer and promise to give them the rest shortly.
Marketing physics…
And I’m your physics teacher.
Learn what I just taught you.
Put it to work and come back to say thanks every once in awhile..I don’t bite.
That’s all for now.
Keir Smith
The Marketing Code That Even Da Vinci Would Be Proud Of March 24, 2007
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What you give away you get to keep!
Remember that statement.
Why?
Because it holds marketing truth in it.
What you give away…you always..always… get to keep.
How many free reports have you given away to your readers without expecting anything in return?
“Here you go buddy, this one’s on me”
“Thanks Mr. Hazel”
“No, just call me Jimmy”
How many free mini-course’s have you given away just because you could?
“Hey, go here to get a free mini course that will show you how to solve that problem. Leave your credit card at home.”
How novel is that?
How hip is that?
Nobody does that.
What you’re learning here is how to become a maverick marketer.
You put up a website and you share…don’t sell..and people opt ino your list.
You drown them in useful content…and they go run and tell their friend suzy about the great site they just found. Suzy thanks her for helping her get her life back on track.
Meanwhile your off helping the newbie see how to market like a pro.
And then guess what?
You email box is filled with messages thanking you for a new sale.
But you say that you didn’t do anyting special.
Ha…
Yes my dear friend you did.
You tapped into the hidden code that turns simple men into great leaders.
Give freely of yourself and you will be rewarded greatly.
***I created opt in list secrets
***I created the maverick marketer
***I created info profit share
They’re all free.
I stack the deck in my favor.
Why?
So that you will see for yourself that what I have to offer is useful to you.
And you will decide to buy any products that I recommend.
There’s no pressure.
And even if you don’t buy anything you still walk away from the table better off than when you first arrived.
Can you say the same?
That’s all for now.
Keir Smith
How To Do The “Money Tango” With Your Customers March 24, 2007
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Want to know how to sell a shitload of products?
Then stop trying to sell to people.
Believe me, nobody want’s to hear your latest and greatest sales pitch.
***They’re to busy listening to their ipods.
***They’re to busy voting for the next american idol.
***They’re to busy trying to figure out who’s going to get voted off the next episode of survivor.
Nobody want’s to be sold.
Nor do they want to feel like they’re being sold to either.
But yet… here you go pitching and promoting.
“Rah, rah rah…by my product”
“Rah, rah, rah…you can become a millionaire overnight”
Geesh…no wonder your last months sales started and ended with zero’s.
Here’s a thought.
Try romancing your customers.
Remember when you were trying to win the attention of that gorgeous lady you saw on the train…ladies you can substitute you favorite male here…
But do you remember what the process was like.
I bet that you didn’t just go up and ask for a date..
How come?
Because the little genius in you told you that would be stupid. She doesn’t even know you so why would she say yes to your question.
So what did you do to get her attention?
You probably made sure that there was interest in you from her by first making eye contact.
Then once that was done you started off with an approach…an easy conversation.
And so on and so on….
The point here is that you took your time to get her name and number. And from there you moved on to dating.
Then how come you’re rushing the sale with your potential customers?
Why not provide them with useful information.
Romance them.
Let them see you as the one they want to do the money tango with.
The important thing to remember is that you want them to be the one who decides that you are the one for them.
When they do that, then they will decide to buy from you on their own terms.
And they’ll love you for that.
But anything less than this romance will result in a cold shoulder.
And who wants that?
I know I don’t.
I like making money.
But I always reverse the sale.
why?
Because selling sucks!
That’s all for now
Keir Smith
The Maverick Marketer Has Spoken… March 22, 2007
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When you sent out your last email message…did you get your readers full attention?
Maybe you did.. maybe you didn’t.
How would you know for sure?
The easiest way for you to know is by making sure you test and track everything you do.
Your autoresponder should be able to tell you the open rates, subscribe rates, and even your sales you’ve made from your email messages.
When I send out a message I can easily tell if I was able to get my readers attention.
How?
Because I’m a stat fanatic. I’m always checking the results from my campaign to see where and what I can improve on.
Oh, and by the way…don’t even bother trying to build a business online if you can’t stand rejection.
I’ve created campaigns that flat out bombed from a sales standpoint, but still held a clue as to what would still work once I made a few adjustments.
Pop Quiz.
Do you think the Yanik Silver’s and Jimmy D. Brown’s of the marketing world had every campaign become a rip roaring success?
I think not.
But what seperates the newbie from the guru is his relentless pursuit of success.
The word failure doesn’t seem to exist in their minds.
The guru experiences setbacks of course..but laugh’s in the face of failure.
And so should you. Or dare I say that you will after you’ve continued to read this blog 
(go here and check out this autoresponder. Don’t sign up, just compare it with the one you are currently using and see how it stacks up. )
Now for a recommendation.
Here is a site that you should bookmark immediately after reading this post.
http://engagementprinciples.com/
Why?
Because you will learn the effective rules for engaging your customer.
But wait, you’re already an expert on that right?
Don’t be silly…a maverick marketer knows that there is always something new to learn. A maverick marketer is never satisfied. Visit the site, pick up a few new tricks and put them to use.
That’s all for now.
Keir Smith
